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Understanding One-Page vs. Multipage Websites: A Guide to Choosing the Right Format

  • Writer: Nadia Pompilio
    Nadia Pompilio
  • Jun 27
  • 3 min read

Updated: Sep 30

So… what’s the difference? Which one fits your business best? And how can nadiaOrangestudio help? Let’s break it all down so you can make a confident decision — and get that dream Wix website live.


What’s a One-Page Website?


A one-page website is precisely what it sounds like: all your content exists on a single page. Visitors can scroll to explore different sections like “About,” “Services,” and “Contact” without needing to click around. It offers smooth scrolling for a seamless user experience.


Because of its simplicity, this format is perfect when your message is focused, and your content is concise.


Ideal Use Cases for One-Page Websites

  • Showcasing a Single Product or Service: Yes, YOU can be the product.

  • Portfolios: Excellent for displaying creative work.

  • Event Landing Pages: Perfect for promoting events.

  • Coming Soon or Promotional Sites: Great for generating buzz.


Pros

Cons

  • Easy Navigation: No clicking around — just scroll and go.

  • Faster Loading Times: Less content = quicker load, which is great for UX and SEO.

  • Low Maintenance: One page means fewer updates, which saves you time.

  • Limited Space: If you have lots of info, things can feel crammed.

  • Harder to Organize: Visitors might scroll past important details.

  • SEO Limitations: Targeting multiple keywords on one page is tricky.


What’s a Multipage Website?


Unlike a one-pager, a multipage site has separate pages for each topic. Think about it as "Home," "About," "Services," "Portfolio," "Contact," and more. This structure works better for businesses that have a lot to say or offer.


Ideal Use Cases for Multipage Websites

  • Businesses with Multiple Products or Services: Allows for comprehensive offerings.

  • Brands that Need Space to Tell a Story: More pages mean more space for narratives.

  • Sites Focused on SEO and Content Strategy: Effective for enhancing search visibility.


Pros

Cons

  • Organized Content: Visitors find what they need fast.

  • SEO-Friendly: Each page can be optimized for different keywords.

  • Scalable: Easy to grow with your business.

  • More Upkeep: More pages mean more time managing updates.

  • Slightly Longer Build Time: Design and development can take a bit more effort.

  • Can Feel Overwhelming if not structured well — but that’s where good design comes in.


So… Which One Do You Need?


Choose a One-Page Wix Website If:

  • You’re launching quickly and want to keep it simple.

  • You’re highlighting just one product, service, or event.

  • Your audience prefers fast, no-fuss browsing.


Choose a Multipage Wix Website If:

  • You offer multiple services or products.

  • You have deeper content — case studies, testimonials, blog posts, etc.

  • SEO is a significant part of your strategy.



How to Decide (Without Overthinking It)


Choosing between a one-page and a multipage website isn't about picking the “right” format. It’s about what works best for you. Here’s how to gain clarity:


  1. Look at Your Content: What are you trying to communicate? One offer, or multiple?

  2. Consider Your Audience: Are they skimmers or deep divers?

  3. Plan for the Future: Will your content expand over time?

  4. Check Your Budget: One-pagers are usually cheaper to start with, but multipage sites offer long-term flexibility.


Legal Considerations


A crucial point to note: even if you’re going for a one-page vibe, the moment you add a contact form or collect emails, you’re legally required to include a privacy policy. This typically means creating an extra page. It’s something to keep in mind if you want to stay tidy and compliant.


Ultimately, whether you choose a one-page or multipage website, Wix provides a solid foundation. With nadiaOrangestudio by your side, you’ll secure a website that is not just functional but beautifully aligned with who you are and what you do.


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