7 UX/UI Best Practices to Boost Your Website’s SEO

When people think about SEO, they often picture keywords, backlinks, and Google algorithms. While that’s true, there’s another layer that search engines love: user experience (UX) and user interface (UI).

Google’s ranking factors increasingly prioritize how real people interact with your site. If your website is clunky, confusing, or painfully slow, visitors bounce—and Google notices. That’s where UX/UI best practices come in.

Let’s break down 7 UX/UI best practices to boost your website’s SEO—the perfect blend of design and discoverability.

1. Prioritize Mobile-First Design

With most searches happening on smartphones, Google switched to mobile-first indexing, which means your mobile site is the one being ranked.

• Use responsive layouts that adapt beautifully to different screen sizes.

• Keep buttons, menus, and CTAs thumb-friendly.

• Ensure images load quickly without sacrificing quality.

Read more on Wix vs Wix Studio to see how the right platform makes mobile optimization smoother.

2. Simplify Navigation and Site Architecture

Ever landed on a website and immediately felt lost? That’s a red flag for users and search engines. A clear navigation structure helps Google crawl your site and helps visitors stay longer.

Best practices:

• Keep menus concise and intuitive.

• Use breadcrumb navigation for clarity.

• Ensure no important page is more than three clicks away.

Pro tip from nadiaOrangestudio: Each navigation link should feel like an effortless step, not a guessing game.

3. Improve Page Speed Performance

Slow websites don’t just frustrate people—they kill SEO. Page speed is a confirmed Google ranking factor, and even a one-second delay can decrease conversions.

Tips to speed things up:

• Compress images without losing sharpness.

• Use lazy loading for media.

• Minimize unnecessary scripts and plugins.

  
  

If you’re using Wix Studio, many of these optimizations are already baked in, but a custom setup by nadiaOrangestudio ensures every detail runs smoothly.

4. Focus on Accessibility and Inclusivity

Accessibility isn’t optional, it’s essential. A website that’s usable for everyone (including those with disabilities) earns trust, keeps visitors engaged, and signals quality to search engines.

Accessibility UX/UI best practices:

• Add alt text to images.

• Ensure color contrast meets standards.

• Use descriptive link labels instead of “click here.”

Not only does this widen your audience, but it also boosts SEO by making your site easier to interpret.

5. Craft Engaging, Readable Content Layouts

Design and content go hand in hand. Even the most SEO-optimized blog post won’t perform if it’s formatted like a giant wall of text.

Here’s how to elevate readability:

• Break content into scannable sections with headings (H2, H3).

• Use bullet points and numbered lists.

• Add visuals, infographics, or short videos for balance.

  
  

6. Use Strong Calls to Action (CTAs)

A well-placed CTA guides your visitors toward the next step, whether it’s booking, subscribing, or getting in touch. For SEO, strong engagement means lower bounce rates and higher dwell times.

CTA best practices:

• Keep wording clear and action-oriented (e.g., Get Your Free Quote Today).

• Place CTAs consistently across pages, not just at the bottom.

• Design buttons that stand out visually but stay on-brand.

  
  

Looking to upgrade your website’s UX/UI? Request a custom quote today and let’s make your online presence work smarter.

7. Keep Consistent Branding and Visual Identity

Consistency is trust. Your fonts, colors, and imagery should tell one story. When your branding is aligned, it improves recognition and keeps users coming back.

This also helps SEO because:

• Consistent branding reduces bounce rates.

• Clear visuals increase engagement.

• Strong identity earns backlinks and shares.

Want to explore this more? Check out our article on Enhancing Your Brand with Custom Web Design.

Wrapping It Up

SEO isn’t just about algorithms, it’s about people. And people love websites that are easy, fast, and enjoyable to use. By implementing these UX/UI best practices, you’ll not only climb search rankings but also create an online experience that feels effortless, inviting, and totally on-brand.

At nadiaOrangestudio, we don’t just design pretty websites—we design strategic experiences that help women entrepreneurs and small businesses thrive.

Ready to bring these UX/UI best practices to life on your website? Get a personalized quote today or contact nadiaOrangestudio to start your project.